Strategic communications goes beyond sending news releases or pitching stories to the media—it’s a comprehensive approach to connecting effectively with all your stakeholders, whether they are inside your organization or in the community. Identifying key audiences and client goals Conducting research on existing perceptions, strengths and weaknesses Creating key themes and messages to persuade critical audiences Developing comprehensive communications plans that are manageable and effective Guiding implementation of the plan with existing or new staff to ensure it’s really coming off the shelf and into action Communicating on a weekly basis with clients to share progress and gain feedback Serving as spokesperson and developing media communications, as needed Providing speaker training for groups or the media
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