Torres Consulting and
Law Group, LLC

602-626-8805 tel
202 E. Earll Drive, Suite 400
Phoenix, AZ 85012
info@TheTorresFirm.com

 

Home Page
Legal & Governmental
Consulting Services
Our Clients
About TCLG
>

Consulting Resources

The firm concentrates on municipal and state government relations, marketing, public relations and issues management.

Strategic positioning combines the political acumen of public relations with the persuasiveness of effective communications. When you need to reach out to your stakeholders, increase your visibility or target a market, you need strategic positioning to get comprehensive results.

  • Evaluating the unique strengths and weaknesses of each situation, and who the key players are
  • Developing the right tactics to engage stakeholders and decision makers, including lobbying, opinion pieces, letters to the editor, person-to-person persuasion, and facilitated community meetings
  • Creating the best messages to persuade key audiences and maintain message discipline
  • Providing clear, regular updates on progress and any breaking issues
  • Coordinating like-minded people to build momentum and strengthen support for the client’s position
  • Understanding and capitalizing on the decision making process to secure results

Strategic communications goes beyond sending news releases or pitching stories to the media—it’s a comprehensive approach to connecting effectively with all your stakeholders, whether they are inside your organization or in the community.

  • Identifying key audiences and client goals
  • Conducting research on existing perceptions, strengths and weaknesses
  • Creating key themes and messages to persuade critical audiences
  • Developing comprehensive communications plans that are manageable and effective
  • Guiding implementation of the plan with existing or new staff to ensure it’s really coming off the shelf and into action
  • Communicating on a weekly basis with clients to share progress and gain feedback
  • Serving as spokesperson and developing media communications, as needed
  • Providing speaker training for groups or the media